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Summers Coming: Are You Print Ready?

In technical terms, Summer is almost with us. The rain isn’t as frequent as before, the temperatures are  rising and there’s that grand stretch in the evenings, that we love to talk about. Like any transitional period in any aspect of our lives, we must always be at the ready.
Be […]

100 Years of Print: 1916 – 2016

Festivities and Commemorations are coming hard and fast at us right now. St. Patricks day has come and gone but Easter has taken hold and will be with us for a while longer. Calories from chocolate sources will tempt us over the next few days or even weeks. Resistance […]

Print Advertising Should Still have a Place in Every Marketing Campaign

In this day and age, most marketing strategies solely focus on e-marketing and technology. More and more, print advertising is considered an obsolete form of marketing and consequently overlooked and forgotten. However, print media still has its unique place and use within every marketing strategy if you want the […]

Leaflet Printing: Affordable Brand Marketing

When you hear the words leaflet printing, the green recycling bin springs to mind. Well for some of you I’m sure. The truth of the matter is leaflets are an effective form of advertising whether you like them or not.

Consumers are blinded by the array of advertising from many […]

Small Print, Big Impact.

Sport in Ireland is as important to us as the air we breathe. Lately, especially now in October we are excelling in almost everything we do under the umbrella of sport. Take a look at the Rugby World Cup. We have sailed through to the quarterfinals after our latest […]

Print Marketing: The Most Awesome Tool in Your Business.

Would you believe that Summer is already contemplating making way for Autumns inevitable arrival? It’s not easy to forget that Summer in many industries casts a ‘quietening spell’ over production and output. The print industry isn’t a stranger to lean times, especially in those lazy hazy Summer months. We […]

What Does the Colour Of Your Brand Say About You?

Lets face it, we take colour for granted. Its everywhere. It has no borders. Its creator is physics, its reason is beauty, its result is powerful (in the most natural of senses). It is one of the major forces that drives our creativity. We as printers, graphic designers and […]

2015 in Print – A New Year. A New Dawn.

Now that the 6th of January has passed quietly we were able to justify tearing down the Xmas Decorations guilt free. The last tin of Roses,  the final boxes of Heroes and Celebrations have been consumed and now reside for all to see on our hips and our more […]

By |January 12th, 2015|Blog, Digital Print|0 Comments

A Year in a Changing Print World – We reflect on 2014

Wow…. And what a year 2014 was. The world of Print can sometimes be a peculiar place.  It can be your best friend on a Monday morning and come Friday afternoon it can be your vilest enemy. But you wouldn’t have it any other way would you?

Change is part […]

5 Reasons Why Print Media Will Be So Important For Your Business in 2015.

Today’s environment is so cluttered with digital advertisement that its almost blinding. Is it time to reel it in somewhat and take stock of what we can actually see. Marketing king, Jay Walker-Smith once commented that we are ambushed by at least 5000 ads every day. This has increased […]