Our first focus as always needs to start at the top of the tree at GP Digital. Nyssan Deeb has been hanging around the print industry for more years than she cares to remember. Her love affair with Print began in an Industry that is almost unrecognizable today.
Sneaking up on Nyssan a few weeks ago we caught her off guard. We gave her little choice, we wanted an interview. What is it that drives this working mother of two who also happens to run a successful Digital Print Company.
Read on to find out more.
Name and Position:
Nyssan, Managing Director
How long have you been with Gp digital?:
Tell me about your background – what did you do before GP?
I come from a graphic repro background & printing. (graphoplan and cahill printers)
Can you give a quick run through of your daily routine?
That’s tricky, as it various each day. At the moment its just getting the work out, running the machines (print & finishing), dealing with customer enquiries. Most of the “management” stuff fits inbetween and around the jobs themselves.
What aspect of your job do you enjoy the most?
Taking a call or enquiry from a new (juicy, not sure if you want to use that word) customer. My hunger tone kicks in! LOL….
What aspect of your job do you dislike the most?
When there’s a problem with a job and its our fault.
How important do you see your role within the company? Is it evolving?
At the moment very important as I have an input into everything. And yes its evolving – I will most definitely learn something new today.
What keeps you motivated?
The next 10 years and of course making some money along the way 🙂
What do you see as the most challenging aspect of your job?
Time management – making sure I don’t spend longer than I should doing a task.
What do you see as the most challenging aspect within the Print Industry?
The prices of jobs, how cheap companies are doing them for….
How has the industry changed in your lifetime in print?
Again the pricing has changed dramatically. Technology has exploded exponentially. The one thing that hasn’t changed is actually the rate of change!
How do you see GP digital progressing over the next 10 years?
Well we’ve our work cut out for us. A general expansion in both our small and large format areas for sure – anything after that…. who knows.
How do you manage to keep a balance between your work and personal life?
Like everyone else, its tough for sure. Having family support and routines in place is key.
Do you find it difficult to switch off when you leave the office?
Not really, smart phones allow me to do my work from anywhere really so that’s an advantage, knowing when to put them down is tricky though.
What is the most important thing to you regarding GP Digital?
Making sure we don’t neglect any area of the business. (customer service, quality, staff, even our office). So everything I suppose.
How important is print media within the communications sector, in your opinion? Why?
It is so important. In your face, right there for everyone to see. I know I mentioned smart phones, but I still always find myself going back to paper diaries or note pads. It’s the physical, tangible thing that won’t give you sleepless nights if your reading it in bed, more than I can say about iphones. (not sure if that answered the question?!)
Nyssan is a progressive thinker. Her business model is driven by a strategy that embraces change. That strategy is one of flexibility like all smart strategies should be. The recession claimed many victims in the print industry over the years but Nyssan maintains that staying focused and on top of finances has helped steer GP Digital through the storm of uncertainty.