by Pierce Ivory
The Summer months are still as fresh in our memories as the breakfast we had yesterday. As we return in our droves from our holiday destinations of choice we reflect on the last couple of months. We also look to the Autumn and beyond to the finger numbing Winter and try figure out what the seasons have in store.
Similarly the Print Industry takes a sabbatical during the Summer months as production slows in anticipation of the Autumn/Winter print onslaught. During Summer, staff set off in search of solace and a more tranquil setting away from the hustle and bustle of a noisy print room. Spirits need to be recharged during the summer months so that we are at 100% as we again take up our positions on the front line.
Its the same for print companies. The front line of business is at best a treacherous place. Uncertainty lurks in the trenches below. This is a time for print businesses especially those of a smaller size to gather their thoughts and continue with a rigid plan that takes them right through into the new year and beyond.
At Gp Digital we look forward to the oncoming Autumn/Winter Print Season. First up is the Halloween promotions. They’ll come fast and furious along with tight but always achievable deadlines. Traditionally production of outdoor/Indoor large format graphics gets very busy at this time of year supplying creative print to our vast and diverse array of clients. Our clients are becoming more and more creative in their graphic design efforts pushing the boundaries and keeping us on our toes. As we have invested heavily over the years in large format print technology we can always deliver on our quality and our ‘in time’ promise.
At Gp Digital we begin to celebrate Christmas from September onwards. You can’t imagine how happy that makes us feel. We get into the holiday spirit just when the kids go back to school, how cool is that. Popular print formats for the Christmas market include large format Poster work and Display Graphics. Many Hotels, Event and Exhibition Centres will be ordering their new roll up and pop up units for the Christmas period. These products are really popular and serve your brand well when it comes to advertising your event or special offer.
As you can see we don’t have time for the Summertime Blues at Gp Digital. We only have time to get your products ready for your latest print promotions. Your Brand is important to us and nothing makes us happier than seeing your Business grow. Enjoy the rest of August and we’ll see you soon.