It was 30 years ago that Apple introduced the Macintosh. It’s promise was to bring the power of technology to our fingertips. 30 years later we take a look at how it lived up to that promise and how it transformed graphic design.
The graphic design and printing sectors (Gp Digital Print included) have witnessed a revolution that has left a profound and everlasting effect. Apple’ s promise still resonates today in every keystroke and mouse click we make. Their promise 30 years ago was innovation, pioneering and adaptable design, sleek user interface, intuitive software and above all, the idea that Apple users would stand out from the masses.
Steve Jobs and Steve Wozniak gave us new options organised into ‘Menus’. Their innovation was the foundation that Apple was built on. The Mac enabled us to click on desktop icons just to launch and run programs. Dragging and dropping files became commonplace in the world of Mac users.
The idea of dragging and dropping files into a virtual desktop Trash Can became a real world metaphor. Apple were on top of their game. They introduced us to a library of fonts and other tools that only professional print houses were privy to. The modern day Graphic Designer emerged with a new and powerful set of tools that would change the world of graphics.
The Apple Macintosh sparked a revolution in the graphic design and publishing industries. Graphic designers began to create digitally from their new work spaces known as desktops for the first time. As Steve Jobs once said “We’re here to put a dent in the universe. Otherwise why else even be here?” These words personified Jobs’ and Apple’s vision for the future. They offered a gift to the graphic designer, a platform where creative tools could spin and weave their magic.
Designers may have changed their attire since 1984 but they still strive for that same quality, innovation and creativity that Apple instills in each and every product it serves us with.
Pagemaker, a desktop publishing programme brought design and layout to the masses. PageMaker didn’t just make DTP possible, it enabled industries such as clip art, font creation, service bureau output and scanning to name but a few.
The Apple Mac had established itself as the platform of choice for Graphic Designers and DTP Operators. With the introduction of Quark XPress (1988) and Adobe Photoshop (1990) the Macintosh had cemented it’s place as #1 in a fast growing graphics sector.
In January 1984 Steve Jobs wowed the Boston Computer Society in a packed auditorium. Jobs boldly claimed that the Mac was “insanely great” as he casually removed it from it’s bag.
Step back to 1984 – Steve Jobs Presents the ‘Apple Mac’
Wait til you hear the crowd’s reaction to the scrolling text on screen – Love it 🙂
The Apple Mac in it’s multitude of guises, from the humble beginnings of the Macintosh 128K to the present day slimline iMac, has encouraged free thinking and has inspired creativity. The graphic designer is as much a part of the success story of the Mac as is Steve Jobs initial vision. Design and creative thinking are the silken threads that have woven this fabric that is now Apple.
Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.