We’re back! Due to popular demand we have returned with another Informative and Epic post highlighting some of the Golden Nuggets that will make your print better. We feel it’s our duty to inform the beautiful print buyers of our trade secrets. These secrets will make you look even better than you already are, guaranteed!

In our previous post we explained  the importance of adding bleed to your artwork in order to achieve a higher quality level of print finish. In this post we take a look at how to supply tri fold brochure work, Printers pairs v Readers pairs and the importance of asking for a proof. We can’t contain ourselves with all this excitement.

Right, lets dive straight in.

Designing Tri-Fold Brochures – the pitfalls.

There’s a problem we come across quite regularly. It’s an issue with printing tri-fold brochures –  i.e those informative and beautifully illustrated 6 page DL or 6 page A4 brochures that look great. 90% of the time the fold marks are incorrect.

Take a 6 page DL brochure for example. When opened out flat and unfolded, the largest panel (front cover) should be 100mm wide. The middle panel should be 99mm and the smallest panel (back page) should be 98mm. This example is one of the methods used. Other Graphic Designers may use 100mm, 99mm and 97mm. Once the brochure folds snug and sits flat and the text and images remain where they were intended then we are all happy.

We don’t want any overhang from the back page. You should only see the front page when finished correctly with the right design dimensions implemented.

Take a look at the illustration below.

By the way don’t forget to reverse the measurements for the inside of the brochure.

When designing tri-fold brochures with printing in mind, you will need enough space between panels so that important text doesn’t fall into the fold and become hidden. This same method will apply for any size brochure including 6 page A4.

Booklets: Printer’s Pairs v’s Readers Pairs

In Printing what are printer’s pairs?

This can be a bone of contention between printer and graphic designer. Stand offs are not an unusual occurrence! In order to avoid confusion please supply artwork containing multiple pages in single page format (but in one pdf document). Printers pairs are two pages together in an Imposition. For instance in an 8 page booklet there will be 4 sets of printers pairs (8-1, 2-7, 6-3, 4-5).

A good rule of thumb is odd numbers on the right and even on the left. This rule only refers to page numbers and not folio numbers. Be careful not to mix that one up. Another great tip is that the sum of the Printers pairs should add up to one more than the actual page count of the entire brochure/book. For example in an 8 page printed brochure, pages 8-1 add up to 9, pages 2-7 add up to 9 and so on. You get it don’t you?

And reader’s pairs?

This is a simple one really. Readers pairs are when a layout is supplied in reading order. An example of the would be pages 1 and 2 as a double page spread. Graphic Designers may supply files in readers pairs as it is easier to proof read. These will not work for professional printing as they need to be supplied as single pages or printer’s pairs.



Should I ask for a Proof?

It’s a good idea for a Graphic Designer to ask the printer for a printed proof prior to the main print run. If the designer isn’t sure about digital colour V’s Litho Colour or even the stock they have chosen to be printed on, then a proof will put their mind at rest. Good communication is the most important aspect of the Graphic Design/Printer relationship.  A printed proof will carry a small set up charge. It can be output quite quickly and doesn’t really effect deadlines as long as sign off is prompt.

I hope these tips have been of use to you. We will continue the series in the new year. Don’t forget to sign up for email updates and our Newsletter in the new year. Sign up here for latest news and offers! Don’t be shy:)
Pierce Ivory